Grow with the greening economy
Your partner in sustainability communications and coaching
The groundswell towards living and working with a lighter footprint on Earth is gaining momentum. New opportunities are opening up for companies and organisations who value sustainability.
We help you stay at the forefront of this wave of change with our strategic marketing communication services and green business consulting and coaching.
Image: De Aar Solar Power
GreenEdge assists you to increase revenue and grow new business by providing strategic marketing communications, and by helping deepen sustainability in your operations.
Your organisation gains eco-efficiencies, reduces its environmental footprint, builds a sustainability culture and reaches out with authentic, compelling narratives.
Our extensive experience in communications and marketing, together with a thorough understanding of sustainability, give you a powerful platform to build new business.
- Behaviour change programmes
- Research and strategic planning
- Marketing and PR campaigns
- Creative and media production
- Writing and editing
- Design and branding
- Training materials
- Videos and documentaries
We work with you to clarify the brief, research the context, develop a strategy, come up with creative solutions, and project manage their implementation.
“Hugh Tyrrell has helped us develop a world class environmental strategy. We could not have got our staff and management to the level of understanding we have without his strategic insight, clarity of communication, caring nature and passion to make it happen.”- Tom McLaughlin
Green Business Coaching
Many companies today are keen to deepen sustainability in their culture and operations, but lack the know-how to do so. Our coaching process is based on the ‘Greening your Business’ e-learning programme we developed which was published by Business Day, sponsored by Nedbank, and which drew over 2000 participants across South Africa.
Six steps to building sustainability into your business:
- Background to sustainability in business
- Gaining company buy-in
- Measuring the eco-footprint: energy, water, waste
- Empowering your green team
- Setting targets and implementing reductions
- Reporting and communications for return on investment
Once your company is on its way to sustainability, marketing and communications about your journey provide interest, integrity and authenticity. These are key to creating convincing media messaging, enhancing reputation and return on investment.
“Phase 1 was launched with great success thanks to the effective marketing and awareness and I am looking forward to further successes in phase 2 and 3 of the roll out. GreenEdge is a leader in the marketing and awareness realm of waste minimization projects.”- David Wright
“The Sustainability Team would like to thank Hugh for his guidance and inspiration.”- Ronel Bantjes
We work with organisations in a range of sectors:
- Corporates, medium-sized and SME companies
- Environmental and engineering consultants
- Sustainability and SHEQ managers
- Recycling and waste management companies
- Local, provincial and national government
- Development agencies and non-profits
Past and present clients include: Mergence Investment Managers, Sanlam, Distell, Nedbank, Metropolitan Life, Woolworths, GreenCape, PlasticsSA, PETCO, JG Afrika, MottMacDonald, Wasteman, WastePlan, Province of the Western Cape, City of Cape Town, Drakenstein and Saldanha Bay Municipalities, Heinrich Boell Foundation, Green Building Council of SA.
The GreenEdge purpose is to use our marketing, communication, coaching and consulting expertise to help organisations countrywide become leaders in sustainability.
Hugh Tyrrell has 30 years of experience in marketing and communications, media and environmental sustainability. A dozen years initially were as a copywriter and creative group head in major advertising agencies, from then on as an independent environmental communications consultant to business, non-profit and government clients. Hugh was founding editor of EarthYear and ReSource national magazines and has convened several environmental journalism conferences. A long-standing member of the Institute of Waste Management, he is a leading specialist in designing recycling behaviour change programmes to increase participation. Hugh has a degree in Sociology and English from the University of KwaZulu-Natal. He is founder and vice-chair of TreeKeepers Cape Town.
Liz Mackenzie is an editor and author with specialisations in adult education and learning materials development in the humanities and social sciences including environmental awareness and literacy. She has worked as a journalist for The Argus and Agence France-Presse (AFP) and as an academic at the Centre for Adult and Continuing Education (UWC), developing adult educational texts which have been published globally. She has a BA Fine Arts, Hons in English (Rhodes) and an M.Phil in Adult Education (UCT).
GreenEdge is carbon neutral
Our voluntary emissions offsets are purchased through PACE Credible Carbon and contribute to the Kuyasa Housing Project, Cape Town.
Our B-BBEE Rating and Tradeworld Accreditation
GreenEdge Communications is a Level 4 exempted micro-enterprise contributor with 100% procurement recognition, and is an accredited supplier on the TradeWorld and Western Cape government databases.
Get In Touch
We welcome the opportunity to assist with sustainable solutions. Get in touch using the contact details below to discuss your needs or make an appointment to meet. Or fill in the inquiry form and we will get back to you.
Cell: 083 253 4100
E-mail : firstname.lastname@example.org
Address: PO Box 2341 Cape Town