Welcome.

GreenEdge partners with organisations and companies
in the circular economy to deliver specialist research, marketing, communication and behaviour change services.

We are leading consultants in implementing public awareness and behaviour change campaigns to promote responsible waste management, and to optimise separation-at-source recycling.

We also provide marketing and communication  expertise to companies. This includes strategic direction and creative production for new business development in the circular economy.

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Services

Research
Communication
Behaviour Change
Project Management

We work with academic and applied research associates using participatory methods to engage communities and understand their culture and context.

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Strategic communication and marketing guides the developmentof effective campaigns on relevant media.

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The behavioural sciences are providing useful insights into how people can be encouragedto ‘do the right thing.’

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We work with associates who are selected according to their skillset and the work at hand, and managed through production and implementation.

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Projects

Designing  disposable diaper collections for cleaner, healthier communities.
Partnering in  Cape Town’s  pioneering ‘Think Twice’ recycling programme
Saldanha Bay’s award-winning at-source programme  makes significant landfill airspace savings.

Endorsements

“Hugh has been a valuable asset to the launch and ongoing success of the Saldanha Bay Municipality’s separation-at-source household recycling service to residents.”

David Wright, Senior Manager: Solid Waste and Bulk Water Supply, Saldanha Bay Municipality

“Thanks so much for all the hard work and initiatives.
It was a privilege working with you.”

Prof Rinie Schenck (UWC), DSI/CSIR/SARCHI Chair of Waste
and Society

“We are proud to support the GreenEdge research team
to identify consumer-relevant collection systems
which can be further tested and developed
in partnerships across the value chain.”

Steven Hayes, Kimberly-Clark General Manager South Africa and Southern Africa

“ Hugh’s  experience and extensive knowledge
of the waste management and recycling industry was
a valuable asset.… I would readily recommend him for work requiring competent municipal waste
and recycling communications and media.”

Leander van Oordt, Head: Public Awareness, Education and Communications, Urban Waste Management, City of Cape Town

Videos

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Clients, Past and Present