Grow with the greening economy.

The groundswell towards living and working with a lighter footprint on Earth is gaining momentum. New opportunities are opening up for companies and organisations who value sustainability.

Welcome to GreenEdge

GreenEdge helps companies increase revenue and develop new business by providing strategic marketing and communications, and by deepening sustainability in their own operations.
Clients gain eco-efficiencies, lower their environmental footprint, build a sustainability culture and reach out with authentic, compelling narratives.

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Our Services

Image: De Aar Solar Power

Strategic Communications

Our extensive experience in communications and marketing, together with a thorough understanding of sustainability gives clients a powerful platform to grow their business.

Services include:

  • Research and strategic planning
  • Marketing and PR campaigns
  • Creative and media production
  • Behaviour change programmes
  • Writing and editing
  • Design and branding
  • Training materials
  • Videos and documentaries

We work with clients to clarify the brief, research the context, develop a strategy, come up with creative solutions, and project manage their implementation.

“A million thank you’ s for assisting with this project. Your guidance and expertise is greatly appreciated.”

- Roxanne Bosch

Quality Assurance Manager, Management College of South Africa

Green Business Coaching

Many companies today are keen to deepen sustainability in their culture and operations, but lack the skills and capacity to do so. Our coaching process is based on our ‘Greening your Business’ e-learning programme which was published by Business Day, sponsored by Nedbank and drew over 2000 participants across South Africa.

Six steps to the ‘Greening your Business’ process:

  1. Background to sustainability in business
  2. Building company buy-in
  3. Measuring the eco-footprint: energy, water, waste
  1. Empowering your green team
  2. Setting targets and implementing
  3. Reporting and communications for ROI

Once your company is well on its way to sustainability, marketing and communications content about your journey and milestones bring integrity and authenticity. These are key assets to convincing media messaging  and enhanced reputation.

“Hugh Tyrrell has helped us develop a world class environmental strategy. We could not have got our staff and management to the level of understanding we have without his strategic insight, clarity of communication, caring nature and passion to make it happen.”

- Tom McLaughlin

Technical Manager: Good Business Journey, Woolworths

Let us know us more about your needs here and we will get back to you. Or get in touch with Hugh Tyrrell now on 083-253 4100 or email hugh@greenedge.co.za We welcome the opportunity to assist.

“The Sustainability Team would like to thank Hugh for his guidance and inspiration.”

- Ronel Bantjes

Head: Marketing & PR, Mergence Investment Managers (Pty) Ltd

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Our Clients

We work with organisations in a range of sectors:

  • Corporates, medium-sized and SME companies
  • Environmental and engineering consultants
  • Sustainability and SHEQ managers
  • Recycling and waste management companies
  • Local, provincial and national government
  • Development agencies and non-profits

Past and present clients include: Mergence Investment Managers, Sanlam, Distell, Nedbank, Metropolitan Life, Woolworths, GreenCape, PlasticsSA, PETCO, JG Afrika, MottMacDonald, Wasteman, WastePlan, Province of the Western Cape, City of Cape Town, Drakenstein and Saldanha Bay Municipalities, Heinrich Boell Foundation, Green Building Council of SA.

Let us know us more about your needs here and we will get back to you. Or get in touch with Hugh Tyrrell now on 083-253 4100 or email hugh@greenedge.co.za We welcome the opportunity to assist.
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About Us

Hugh Tyrrell has 30 years of experience in marketing communications, media and environmental sustainability. A dozen years initially were as a writer in major advertising agencies, from then on as a consultant to business, non-profit and government clients. Hugh was founding editor of EarthYear and ReSource magazines and has convened several environmental journalism conferences. He is a long-standing member of the Institute of Waste Management and is a leading specialist in recycling behaviour change programmes. He has a degree in Sociology and English from the University of KwaZulu-Natal.
Liz Mackenzie is an editor and author with specialisations in ecology, adult education and materials development. She has worked as a journalist for The Argus and Agence France-Presse (AFP) and as an academic at the Centre for Adult and Continuing Education (UWC), developing adult educational texts, published globally. She holds a BA Fine Arts, Hons in English (Rhodes) and an M.Phil in Adult Education (UCT).

GreenEdge is carbon neutral
Our voluntary emissions offsets are purchased through PACE Credible Carbon and contribute to the Kuyasa Housing Project, Cape Town.

Our B-BBEE Rating and Tradeworld Accreditation
GreenEdge Communications is a Level 4 exempted micro-enterprise contributor with 100% procurement recognition, and is an accredited supplier on the TradeWorld and Western Cape government databases.

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Contact

Get In Touch

We welcome the opportunity to assist with sustainable solutions. Get in touch with us to discuss your needs or make an appointment to meet at the contacts below. Or fill in the inquiry request form and we will get back to you as soon as we can.

Cell: 083 253 4100
E-mail : hugh@greenedge.co.za
Address: PO Box 2341 Cape Town