Welcome to GreenEdge.
We’re a specialist Cape-based consultancy, working nationally. We bring over 20 years’ experience in communications and the environment to help public and private sector clients create a better world.
What we do:
Public Waste Awareness and Education
Our experience helps municipalities reduce litter and illegal dumping while increasing recycling for cleaner towns and cities.
Recycling Behaviour Change
We use proven tools to raise participation, which leads to successful municipal and corporate programmes.
Green Business Marketing
Our understanding of marketing, media and the green economy gives your business strategic, creative and authentic advantage.
Strategy, writing, design, advocacy campaigns, marketing , advertising, brochures, reports, training materials, publications, videos, multimedia.
Call us on (083) 253 4100 or email email@example.com
Behaviour change programmes for successful recycling
Designing and implementing a successful recycling programme takes careful preparation whether in an office or factory, in a school or community.
It also takes an understanding that people are complex and different and that even with the shiniest collection systems, it will take time and perseverance for participation to reach acceptable levels.
We have found over the years that programmes that include such understandings, and combine social psychology with marketing tools, can be very effective in raising participation.
If you are starting out on a programme, or yours has stalled or isn’t working as well as it could, email us. We can assist with getting your system going successfully.
We help you prosper in the green economy
The groundswell of public opinion towards living with a lighter footprint on Earth is now building a definite momentum of preference for products and services that are greener, sustainable, recyclable, re-usable, sharable, durable and generally much better for people and planet.
This is opening new opportunities for businesses and companies who can operate with low environmental and social impact and offer products and services which do the same.
As more companies are drawn into this growing sector, marketing is as essential as always to differentiate one’s product or brand so that it is positioned at top of mind when a customer makes the purchasing choice.
Marketing approaches have however, changed. Different ways are required to reach customers who choose on the basis of shared values with brands and companies. Values such as integrity, authenticity and transparency become priorities in addition to the usual performance, convenience and price.
If you are starting a green business or are a company wanting to develop new business or extend your range into the green space, get in touch. Our many years of experience in this field will be well worthwhile.
In line with the national government’s domestic waste strategy, Saldanha Bay municipality is implementing a household separation-at-source recycling programme. GreenEdge Communications was awarded the contract to design and manage the public education and behaviour change campaign to promote and increase residents’ participation in recycling. Working in partnership... read more
Mergence is a Cape-based investment management company with a strong ESG (environmental, social and governance) policy. It has placed substantial investments into renewable energy generation projects in South Africa, totally some R 5 billion to date. Seeking guidance on the path to lower its own environmental... read more
The holy grail for today’s utility is meaningful customer engagement. Energy providers that can maintain clear, two-way conversations with the communities they serve are better positioned to achieve all kinds of important business outcomes, from cost-effective demand-side management to better customer care. But everyone from the... read more
The holy grail for today’s utility is meaningful customer engagement. Energy providers that can maintain clear, two-way conversations with the communities they serve are better positioned to achieve all kinds of important business outcomes, from cost-effective demand-side management to better customer care. But everyone from the C-suite down knows that robust customer engagement is tough work. Whether you’re trying to motivate people to... READ MORE - Opower.com
Published in ReSource magazine, November 2014
In recent years, the South African government has passed a series of laws which are fundamentally changing the landscape of the waste and recycling industry. These laws – the National Environmental Management: Waste Act and its amendments – have set the scene for wholesale regulatory and institutional reform of the multi-billion rand industry which employs people and delivers jobs by the tens of thousands. “We are standing…