COMMUNICATIONS | BUSINESS GREENING

Strategic Communications and Marketing Support

NEW BUSINESS OPPORTUNITIES ARE OPENING UP FOR COMPANIES TAKING ON SUSTAINABILITY

We work with clients to research the market, sharpen strategies, develop creative communications and gain exposure in the right media. We can also assist your existing media partners and agencies to maintain integrity of the overall result.

Market research
Strategic planning
Design and branding
Copywriting and concepts
PR and media planning
Websites and social media
Training materials production
Video scripting and production

We are well aware of the pitfalls of green-washing, and help clients steer clear of over-promises and dubious claims, which can lead to serious reputational harm.
(For guidelines on environmental claims, see the Advertising Regulatory Bureau’s Appendix G at https://arb.org.za/assets/appendix-g.pdf)

It is partly for this reason we provide business greening coaching and advice. This helps guide our clients along their own sustainability journey. It also offers authentic narrative content for marketing media as milestones are reached along the way.

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What our clients say about our work

“Hugh Tyrrell has helped us develop a world class environmental strategy. We could not have got our staff and management to the level of understanding we have without his strategic insight, clarity of communication, caring nature and passion to make it happen.”

Tom McLaughlin

Former Technical Manager: Good Business Journey, Woolworths

"Hugh has a long pedigree of delivering tangible value through green programme development and communications."

Gray Maguire

Carbon Projects Manager

Climate Neutral Group

"The Sustainability Team would like to thank Hugh for his guidance and inspiration."

Ronel Bantjes

Head: Marketing & PR, Mergence Investment Managers (Pty) Ltd

"I want to express my gratitude to GreenEdge for the vital role they have played in SBM achieving the Eco-Logic award. GreenEdge has performed extremely well at their task."

Abubaker Nackerdien

Waste Services Manager
Saldanha Bay Municipality

"As part of the company’s commitment towards being environmentally responsible, our sustainability committee members successfully completed GreenEdge’s ‘Greening your Business’ e-Learning programme, contributing significantly to the implementation of initiatives within the company.”