General Interest

Ogilvy Earth South Africa Survey 2011

The results of the Ogilvy Earth South Africa Survey 2011 emphasise the importance of organisational reputation and show, amongst other things, the following: 85% of respondents would boycott a company or brand if they suspected it was acting in an irresponsible or...

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Nature Makes Us Nicer People, New Study Says

Source: Published: Thursday, October 15, 2009 Don't disregard those wall calendars showing far-off nature scenes quite yet. It just might make you a more caring, community-oriented, and generous person. A new study by the University of Rochester found...

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Encouraging Responsible Recycling

There is a large body of research looking at the question of why we do or don’t recycle. While the results of this research vary widely, a few key things emerge. Firstly, our attitude toward the environment is not a big factor in whether or not we recycle.  For...

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