Waste management is not a particularly pretty business but it does play an important role in keeping our environment clean and healthy. This WasteMart truck will soon be collecting refuse from Cape Town businesses while carrying a compelling message.
Reframing waste and refuse removal services in this way raises their status as an essential service to society and our environment. As the amount of waste generated by people and businesses increases, so we must all play our part in making sure it is reduced, recycled or responsibly disposed of. Kudos to our client Nazier Marthinus, MD of WasteMart Cape Town, who saw the opportunity to make use of roving trucks to communicate pro-environmental messaging.
Image by award-wining photographer Peter Chadwick. Concept and design by GreenEdge.