COMMUNICATIONS | BUSINESS GREENING

Pro-Environmental Behaviour Change Campaigns

Research from the behavioural sciences and communication is providing fresh insights into the way people can be encouraged to ‘do the right thing.’

‘Awareness-raising’ can only go so far. Our methods, based on social psychology, communication and the diffusion of innovation theory enable people to take on new pro-active habits and practices more easily.

The aim is to encourage behaviour change to become embedded as a social norm in the organisation or community. The process requires time and perseverance, adequate budget, and the right planning, facilitation and implementation skills.

The outcomes are long-term positive change, less need for compliance enforcement, happier people and healthier environments.

See the Saldanha Bay Municipality award-winning case study

Watch a talk on raising recycling participation using behavioural insights

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What our clients say about our work

“Hugh Tyrrell has helped us develop a world class environmental strategy. We could not have got our staff and management to the level of understanding we have without his strategic insight, clarity of communication, caring nature and passion to make it happen.”

Tom McLaughlin

Former Technical Manager: Good Business Journey, Woolworths

"Hugh has a long pedigree of delivering tangible value through green programme development and communications."

Gray Maguire

Carbon Projects Manager

Climate Neutral Group

"The Sustainability Team would like to thank Hugh for his guidance and inspiration."

Ronel Bantjes

Head: Marketing & PR, Mergence Investment Managers (Pty) Ltd

"I want to express my gratitude to GreenEdge for the vital role they have played in SBM achieving the Eco-Logic award. GreenEdge has performed extremely well at their task."

Abubaker Nackerdien

Waste Services Manager
Saldanha Bay Municipality

"As part of the company’s commitment towards being environmentally responsible, our sustainability committee members successfully completed GreenEdge’s ‘Greening your Business’ e-Learning programme, contributing significantly to the implementation of initiatives within the company.”