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Positioning your business for the new economy

by Hugh Tyrrell | Apr 22, 2014 | Articles & Videos

By Hugh Tyrrell The development of our modern economy produced specific challenges over time that South African businesses are increasingly responding to. Download PDF: Resources PublishedAticles-1 SmallBizConnect January 2014 4(small)  

The dawning of the green economy

by Hugh Tyrrell | Apr 22, 2014 | Articles & Videos

How greening your business can bring you better results By Daniel Bugan Download PDF: Resources -ArticlesPublished 1b – SmallBizConnect January 2014 5

The five excuses marketing managers use for not promoting sustainability

by Hugh Tyrrell | Apr 22, 2014 | Resources - General Interest

Many US companies are increasing their sustainability, but are reluctant to promote their efforts By Tensie Whelan While a growing number of companies are increasing the sustainability of their own operations and supply chains, many – particularly US companies...

Slow, painful collapse of the social media fantasy

by Hugh Tyrrell | Apr 22, 2014 | Resources - General Interest

by Bob Hoffman (@adcontrarian), San Francisco Bay  Date posted: February 14, 2014 It was going to change business forever. It was going to make traditional advertising irrelevant. It was going to revolutionise marketing. It was social media marketing. And it’s been...

Procter & Gamble and Unilever adapt marketing to empowered consumers

by Hugh Tyrrell | Apr 22, 2014 | Resources - General Interest

Something remarkable has occurred in the world of marketing and advertising over the last two months. Two of the world’s biggest consumer goods companies, Unilever and Procter & Gamble, have run advertising for the holding company rather than for the brands...
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