In another SMILE FM interview, hear some of the benefits to greening your business and how to take key action steps to sustainability.
Why should a business go green?
- People are changing and there is greater understanding that environmental issues – eg water, waste, oceans – are important and this is reflected in how they choose what to buy and who to buy from.
- Social media is also increasing pressure on companies to be transparent about how their businesses and operations impact on the environment and communities they work in.
- There are business risk factors in not joining the move to greening and sustainability can lead to loss of brand value and revenue.
Business benefits to greening
- Cost savings through greater operational focus on resource savings – ie energy, water, waste in the company
- Staff motivation and productivity goes up when staff are working for a higher purpose
- Better quality staff are attracted – and retained longer
- Innovation opportunities open as new greener/natural products or additions to existing ranges
- Attract new customers who share sustainable values – and they’ll be more loyal
- Greening gives a company a comparative advantage in the marketplace – a green edge – which can make it a preferred supplier to large companies – think Woolworths.
- JSE listed companies must report on sustainability – so those suppliers who are also on the path to sustainability can have an edge amongst their competitors to gain new business.
- A company’s greening process also provides good content for marketing and brand building as they reach milestones along their sustainability journeySix steps of the GreenEdge business greening process:
- Introduction – why sustainability is important in business today
- Measuring your eco-footprint ( and compliance)
- Building the business case and company buy-in
- Forming your green/sustainability team
- Setting targets and implementing
- Reporting, communications and marketing for Return on Investment