‘The Upcycle’ is as ambitious as such classics as Rachel Carson’s Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the  planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach.

William McDonough  & Michael Braungart (Authors)

Publisher: North Point Press (April 16, 2013)

ISBN-13: 978-0865477483