by Hugh Tyrrell | Nov 21, 2012 | Blog
Sometime probably in the Eighties, the word ‘ customer’ went out of common usage and was replaced by ‘consumer’. Originally a marketing trade term describing the end-user or purchaser of a product, ‘consumer’ was steadily taken up by the mass media and is now used...
by Hugh Tyrrell | Nov 12, 2012 | Resources - General Interest
In a presentation to a PETCO ‘Design for Recycling’ workshop recently, Kiril Dimitrov from Woolworths flagged some key customer concerns around the environment and oil reserves, recyclability and biodegradability of packaging amongst others. He noted that consumers...
by Hugh Tyrrell | Nov 12, 2012 | Resources - General Interest
There is a large body of research looking at the question of why we do or don’t recycle. While the results of this research vary widely, a few key things emerge. Firstly, our attitude toward the environment is not a big factor in whether or not we recycle. For...
by Hugh Tyrrell | Nov 12, 2012 | Resources - General Interest
If done right, promoting sustainable behaviour can mean so much more than a clever slogan or an appeal for people to do their bit – it can be a political act in itself, says Adam Corner. If it were possible to solve climate change overnight through new technologies,...
by Hugh Tyrrell | Nov 12, 2012 | Resources - General Interest
Taking a consumer-centred approach through using social marketing to communicate sustainability helps you understand people and their behaviour If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approach, then social...
