Are you a customer or a consumer?

Sometime probably in the Eighties, the word ‘ customer’ went out of common usage and was replaced by ‘consumer’.  Originally a marketing trade term describing the end-user or purchaser of a product, ‘consumer’ was steadily taken up by the mass media and is now used...

Woolworths, recycling and design

In a presentation to a PETCO ‘Design for Recycling’ workshop recently,  Kiril Dimitrov from Woolworths flagged some key customer concerns around the environment and oil reserves, recyclability and biodegradability of packaging amongst others. He noted that consumers...